Despite the strategic and competitive advantages of a data-centric approach, it may take effort, a strong effort, to get others to see that it is absolutely the right thing to do for the corporation. There is a perceived gap between business, leadership and IT.
For many business leaders, it's difficult to understand what IT is offering and how it impacts things like revenue, efficiency and compliance. For technical leaders, it's easy to get caught in the trap of only handling daily concerns. Tasks like handling shortcomings in staffing or dealing with buggy and immature technologies, while crucial, have weak linkages to business value.